6/13/2023 0 Comments Car thing spotify europeHowever, the data that Spotify gets back on how people are using these devices is limited. In the latter case, Spotify can be set as the default music-streaming service on Amazon Echos and Google Home speakers, and played through Apple’s HomePod via that company’s AirPlay feature. ![]() The company’s current strategy is one of ‘platform ubiquity’ – making its service available on as many different devices as possible, from smartphones to smart speakers. ![]() There’s a clear logic in Spotify building its own hardware, even just for research purposes. “Our focus remains on becoming the world’s number one audio platform – not on creating hardware.” “While we know there has been some speculation about our future plans, Car Thing was developed to help us learn more about how people listen to music and podcasts,” is how Spotify is putting it in a blog post, published this afternoon. Those people will install Car Thing in their vehicles, with the data on how they use it being sent back to Spotify, to further its understanding of what drivers listen to, which in turn will filter in to any future products and features. Instead, the speaker is being used for a test in the US with “a small group of invited Spotify Premium users” according to the company. However, ‘Car Thing’ isn’t a commercial product… yet. ![]() Spotify has unveiled its first consumer* hardware: a voice-controlled speaker for cars that will stream music and podcasts. Tags: cars Hardware Smart speakers Spotify
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